Sales Development Representative – Financial Services

Location: Malaga

Snowdrop provides pioneering solutions centered around transaction enrichment and geospatial services in partnership with Google Maps and Visa. Our clients are financial service providers such as banks, FinTechs, and payment providers, and the biggest brands in the Transportation, Travel, and Real Estate sectors across Europe, the Middle East, and Southeast Asia.

Our focus is to enable clients to create compelling consumer experiences by cleaning up messy payment information and instead providing clear merchant names, logos, and categories. Our leading solutions enable consumers to understand where each transaction took place, visualize their spending habits, and use new features such as sustainability / ESG tags and spending insights.

We are a small, profitable, and privately held company, headquartered in the UK with offices in Bath, London, Malaga, Sevilla, and Singapore. We are looking for talented people to join our international team – people who want to have a big impact not only on the future direction and growth of the company but across the broader industry and touch the lives of millions of consumers through our partnerships and our expanding customer base.

For more information about the role, please see below:

Snowdrop is looking for a Sales Development Representative (“SDR”) responsible for generating new business opportunities by identifying, contacting, and helping qualify potential customers (“prospects”). The SDR will work to help build the top of the sales funnel activity. This is a ‘business development’ role focussing on identifying, approaching, and engaging potential new customers through strategic cold calling, email outreach, and targeted insight-based campaigns.

The SDR’s primary objective is to get into conversations with product decision-makers in the financial services industry and create interest and demand in Snowdrop products.

  • Identify and qualify prospects and key people working there (“stakeholders”)
  • Generate new leads through cold calling, emailing, and social media outreach, including reaching out via partners such as Google Maps and the Google Cloud sales teams
  • Work with sales and marketing to organize video calls or preferably face-to-face meetings for sales and execs at specific events (trade shows or conferences) Key Performance Indicators (KPIs) of what “good” looks like include:
    • Outline a list of at least 40 people as potential customers in a given territory (eg. Malaysia, Turkey, Philippines, etc.) before an event (eg. industry conference or meetings with Google and Snowdrop)
    • Maintain this list of prospects in our CRM or spreadsheet to track outreach with a partner
    • Use a variety of ways (LinkedIn/social media, email campaigns with Google, cold calls, networking at events, etc.) to engage these potential customers to identify the right people to talk to.
    • Schedule at least 1 introductory meeting at least every 2 weeks, average of 6 per quarter
  • Work with the sales team members to qualify these leads and determine their sales potential
    • Apply qualification criteria such as “BANT” (Budget, Authority, Need, and Timing) with the account manager or salesperson for each introductory meeting.
    • Maintain and update our sales leads and opportunities in our CRM system, including tracking key stakeholders involved in next steps and activities
    • Nurture and revisit “cold” leads in the CRM to determine if there are any new opportunities/openings.
  • Promptly send follow-up emails outlining the next steps after each meeting or interaction
    • A follow-up email to stakeholders outlining the main areas discussed and specific next steps
    • Share appropriate marketing and sales materials with prospects and opportunities (eg. MRS Overview Slides, link to MRS Demo site, Press Releases, etc.)
    • For confidential information, ensure steps are put in place to sign and properly record Non-Disclosure Agreements (NDAs) with qualified opportunities.
  • Maintain and update our sales leads and opportunities in our CRM system, including entry into CRM of key stakeholders for qualified opportunities (25% stage in CRM). For opportunities under US$20,000 per year, remain engaged with the opportunity throughout the next stages of the sales cycle (eg. 25%, 50%, and 80%), soliciting inputs and support from sales and other staff at Snowdrop until Closed.
  • Report to sales manager on weekly, monthly, and quarterly results
  • Regularly suggest ways to improve the approach above, and share best practices with other members of the sales and marketing teams.
  • 1-2 years of experience in sales or a customer-facing position
  • Excellent communication skills, concise and professional written and verbal abilities in English
  • Highly organized and structured, ensure that details are understood and updated promptly
  • Driven and highly motivated to learn and earn with a brilliant team
  • Smart, high emotional intelligence to build consultative rapport with prospects and team members
  • Curious and able to ask insightful questions as they seek to better understand and learn
  • Resourceful, able to ask for help if something isn’t working and suggest alternatives
  • Authentic, comfortable in your skin. Not afraid of the rejection that goes with a sales role
  • Strong work ethic, including the ability to work independently and as part of a team
  • Experience working with or in Financial Services
  • Experience working in Sales or Customer Service areas, including managing opportunities in a CRM
  • Experience (or knowledge) of Tech/APIs/SaaS
  • Additional language skills (eg. Spanish, French, Thai, Arabic, etc.)
  • Part-time basis of up around 20 to 25 hours per week initially
    • Ability to work in parallel on other areas of Snowdrop (eg. Quality Assurance / Support team) whilst also working as an SDR during the first few months. 
    • Base salary with commissions/bonus of Euro 16k to 19k per year at full-time.
  • Accelerated path for rapid career growth into Sales, Account Management, Product Support, Business Analyst, or other areas as we grow as a company
  • Join a dynamic, multinational company with a “challenger” culture
  • Participate in bi-annual company offsites in Spain and the UK.
  • Based in our offices in central Málaga (Calle Larios), but can also work some days remotely once fully trained.