Along with the idea of changing their website in order to gain a better buying experience for their customers, they needed a map in which the potential user could consult the properties locations. Douglas & Gordon decided to deepen its position by upgrading its digital channels.
Hence, the company embarked on a plan to revamp its website and mobile offering, and create a set of more user-friendly, client-centric services to attract more users coming from the UK and abroad. For that they decided to use Google Maps to enhance the property search feature of the new site.