Who is Eurostar?
What did Eurostar want to achieve?
Eurostar responded by including a mapping service in the new entertainment system for its trains, alongside films, TV shows and documentaries. Eurostar wanted the service to be more than just maps and the train’s location, and inspire travelers to look for more information, such as recommendations for great local restaurants and scenic routes for walking from the station to their hotel.
What has been the solution?
Eurostar turned to Snowdrop Solutions to build the mapping solution, based on Google Maps and using Google Maps APIs because of its familiar interface, its comprehensive information about locations throughout Europe, its availability in different languages and its provision of the best tools for customizing map deployments. The rest of the project was completed with the collaboration of Nomad Digital (to build the Wi-Fi service) and GoMedia (to provide the on-board entertainment platform).
The development was based on an offline map, an innovative deployment in the european train sector. This is the first time that an offline map based on Google technology is commercially used and involves a challenge for the UX strategy development: build a customized look and feel for the map that respects the Google’s guidelines at the same time that attracts the customers to use it.