Sustainability in Singapore

Sustainability in Singapore

Sustainability Singapore Trends 2022

Post Summary - Relevant Facts

Introduction

The region shows an interest in a wide variety of sustainability topics both in terms of news articles and search behaviour.


There is also a government plan to turn Singapore into a greener and more sustainable city by 2030, called SG Green Plan. Based on five key pillars (City in Nature, Sustainable Living, Energy Reset, Green Economy and Resilient Future), this plan sets under the UN’s 2030 Sustainable Development Agenda and Paris Agreement and aims for the public sector to attain sustainability targets in carbon abatement and resource efficiency, and be a positive influence and enabler of green efforts.

Sustainability in Singapore

The newspapers that generated extensive coverage on sustainability-related topics in Singapore are The Straits Times and Channel News Asia.

A review of the Straits Times suggests that Global Warming is the most prominent topic generating 49 articles in the last Month and 2581 articles over the last year, closely followed by Climate Change which generated 2441 articles during the last year.

Sustainability related articles accounted for 8234 articles over the last year, with topics around Climate Change (2441), Global Warming (2581), Carbon – CO2 (1496), Sustainability (992), Recycling (292), Pollution (432).

A review of Channel News Asia also shows that Sustainability (1371) is a hot topic in the region, followed by Climate Change (1021), Carbon – CO2 (784), Global Warming (414), Pollution (211) and Recycling (89).

Top searches

According to Google Year in Search 2021, searches for topics such as sustainability and ethics have increased in the APAC region, and more than half of consumers have even stopped buying products or services that have a negative impact on the environment and society. 

Sustainability Asia Pac
Source: Google Year in Search 2021: Singapore

In the list of topics that have grown in the last twelve months, we highlight Global Warming, Carbon Neutrality, Recycling, Environmentally Friendly and Renewable Resources.

Trends in Consumer Behaviour

Consumers are ready to make changes in their consumption habits that will have a positive impact on the environment. A report carried out by Kantar in the region has shown that 58% of Asian consumers are willing to invest time and money supporting companies that do good and that 53% have in fact stopped buying products that have a negative impact on the environment.

Sustainability Singapore: trends
Source: Kantar report: Sustainability: The Asia Story

But the change is not exclusively in the hands of the users, it is the big companies that have to take this step. 63% of the Asian population considers that brands are not taking enough positive action to become more sustainable and green.

Sustainability Apps

The number of sustainability Apps in the Apple and Google App stores also indicate that there is significant interest in environmental topics.

They offer advice on how to reduce personal impact through lifestyle changes as well as ‘off-setting’ impact (provide donations to environmental projects) so there is engagement with both approaches.

We liked the following Apps in terms of user experience:

SP Utilities
This application helps people to understand and manage their utility consumption, analyse and reduce their carbon footprint and get rewards when they complete green challenges, e.g. reducing food waste, recycling education, energy saving, or donating to a food bank.
Explore the App
Abillion
Users can access and give reviews for food, restaurants, health and cruelty-free beauty products.
Explore the App
susGain
Food bank, water refill, eco-friendly store, socially-conscious store locations. Users can earn points for green habits e.g. using recycling & food bank donation. Points can be used to plant trees or to get discounts at green stores.
Explore the App
Capture
Co2 tracker based on daily activity such as transport and diet.
Explore the App
Earth Hero
Give users actions they can do to help fight climate change. Challenges can range from talking to friends about the topic to making sustainable investments.
Explore the App
Previous
Next
SP Utilities
This application helps people to understand and manage their utility consumption, analyse and reduce their carbon footprint and get rewards when they complete green challenges, e.g. reducing food waste, recycling education, energy saving, or donating to a food bank.
Explore the App
Abillion
Users can access and give reviews for food, restaurants, health and cruelty-free beauty products.
Explore the App
susGain
Food bank, water refill, eco-friendly store, socially-conscious store locations. Users can earn points for green habits e.g. using recycling & food bank donation. Points can be used to plant trees or to get discounts at green stores.
Explore the App
Capture
Co2 tracker based on daily activity such as transport and diet.
Explore the App
Earth Hero
Give users actions they can do to help fight climate change. Challenges can range from talking to friends about the topic to making sustainable investments.
Explore the App
Previous
Next

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