Post Summary - Relevant Facts
- The government of Singapore has launched a plan called SG Green Plan with the objective of turning the city into a greener and more sustainable one by 2030.
- Global Warming and Climate Change have been the most searched terms in the last year, which means that the population has concerns regarding the environment and sustainability.
- 58% of Asian consumers are willing to invest time and money supporting companies that do good
- 63% of the Asian population considers that brands are not taking enough positive action to become more sustainable and green.
Introduction
The region shows an interest in a wide variety of sustainability topics both in terms of news articles and search behaviour.
There is also a government plan to turn Singapore into a greener and more sustainable city by 2030, called SG Green Plan. Based on five key pillars (City in Nature, Sustainable Living, Energy Reset, Green Economy and Resilient Future), this plan sets under the UN’s 2030 Sustainable Development Agenda and Paris Agreement and aims for the public sector to attain sustainability targets in carbon abatement and resource efficiency, and be a positive influence and enabler of green efforts.
Sustainability in Singapore
The newspapers that generated extensive coverage on sustainability-related topics in Singapore are The Straits Times and Channel News Asia.
A review of the Straits Times suggests that Global Warming is the most prominent topic generating 49 articles in the last Month and 2581 articles over the last year, closely followed by Climate Change which generated 2441 articles during the last year.
Sustainability related articles accounted for 8234 articles over the last year, with topics around Climate Change (2441), Global Warming (2581), Carbon – CO2 (1496), Sustainability (992), Recycling (292), Pollution (432).
A review of Channel News Asia also shows that Sustainability (1371) is a hot topic in the region, followed by Climate Change (1021), Carbon – CO2 (784), Global Warming (414), Pollution (211) and Recycling (89).
Top searches
According to Google Year in Search 2021, searches for topics such as sustainability and ethics have increased in the APAC region, and more than half of consumers have even stopped buying products or services that have a negative impact on the environment and society.
In the list of topics that have grown in the last twelve months, we highlight Global Warming, Carbon Neutrality, Recycling, Environmentally Friendly and Renewable Resources.
Trends in Consumer Behaviour
Consumers are ready to make changes in their consumption habits that will have a positive impact on the environment. A report carried out by Kantar in the region has shown that 58% of Asian consumers are willing to invest time and money supporting companies that do good and that 53% have in fact stopped buying products that have a negative impact on the environment.
But the change is not exclusively in the hands of the users, it is the big companies that have to take this step. 63% of the Asian population considers that brands are not taking enough positive action to become more sustainable and green.
Sustainability Apps
The number of sustainability Apps in the Apple and Google App stores also indicate that there is significant interest in environmental topics.
They offer advice on how to reduce personal impact through lifestyle changes as well as ‘off-setting’ impact (provide donations to environmental projects) so there is engagement with both approaches.
We liked the following Apps in terms of user experience:
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