Sustainability in Spain

Sustainability in Spain

Sustainability Spain Trends 2022

Post Summary - Relevant Facts

Introduction

While it is true that there is a difference in the level of interest and commitment across different countries, the last few years (partly due to the pandemic) have seen a rising interest amongst Spanish consumers regarding sustainable alternatives when shopping for goods or services. An example of this is Spain’s recent rise to 16th place in the Sustainable Development 2022 report, which includes a ranking of progress towards the Sustainable Development Goals set by 193 countries to be achieved by 2030.

 

Although there is still much to be done, this rapidly growing interest, especially amongst young people, is influencing the way that companies deliver their products and services.

Sustainability in Spain: Some initiatives

Santander Bank is the largest bank in Spain in terms of asset volume as of March 2022 and one of the largest banks globally, with core businesses in the United Kingdom, Poland, Brasil, Mexico, the US, Argentina, Peru and many other countries. The bank has launched a new feature that allows their customers to see the carbon footprint of their spending. In addition, customers will be able to offset their carbon footprint by helping to fund emission reduction or absorption projects and earning “carbon credits” on the ClimateTrade platform.

Another of Spain’s leading banks, BBVA, launched an online tool at the end of 2020 that allows users (whether they are customers or not) to find out by how long an electric vehicle can become the best purchase option, both in terms of its environmental impact and the financial savings it can bring.

Ecoembes, Spanish integrated household packaging waste management system, has launched RECICLOS, a mobile application that rewards users’ environmental responsibility and commitment to recycling. Through a points system, the app offers sustainable and social incentives, such as mobility solutions or community improvements, in exchange for the correct recycling of plastic and beverage cans and bottles.

Top searches

In its ‘Year in Search Review’ for 2021, Google noted that more than 80% of consumers said they were more aware of sustainability than before the pandemic. This is reflected in a growing interest in renewable energies, electric vehicles or donations of food or clothing to avoid waste.

According to a recent article on user search trends published by Google in May, there has been a growth in searches for terms such as “electric truck”, “best electric cars”, “electric cars for sale”, “electric bike price” and “cheapest electric car”. Although these search terms are largely driven by the rise in petrol prices in Europe and Spain recently, a change in user behaviour would be positive for the environment as well.

Spain is also one of the countries with the most hours of daylight per year, which indicates that a switch to solar panels is a wonderful idea in favour of the environment and would also positively affect the household economy.

Sustainability Spain: Solar panels
Source: Think with Google 2021 '3 formas sorprendentes en que las personas priorizan la sostenibilidad tras la pandemia'

The pandemic left many behaviours that are still being replicated, such as ordering food at home, and has made users pay attention to whether the packaging used by companies is sustainable and how they can help in this process by better recycling of products.

Sustainability Spain: Recycling
Source: Source: Think with Google 2021 '3 formas sorprendentes en que las personas priorizan la sostenibilidad tras la pandemia'

Trends in Consumer Behaviour

Spanish consumers are highly committed to sustainable measures in relation to food waste, unnecessary spending, shopping local and collaborating with brands that are committed to sustainable measures and activities in their products and manufacturing processes.

Earlier this year, the digital platform that fights against food waste, Too Good To Go, born in Denmark and present in Spain, published a survey from which it is highlighted that:

 

  • 79% of the people surveyed say that recycling is their main challenge
  • 72% have set themselves the goal of reducing food waste in their homes as a resolution to take care of the planet

Interesting figures considering that reducing food waste is the number one solution to combat climate change, although 57% of the global population is still unaware of this, and also key to reducing water wasting (in Spain, each user wastes 131 litres of water a day through the food they throw away, according to a study by the Polytechnic University of Madrid).

In the same context, the platform for buying and selling used clothing and accessories, Wallapop concluded, in a study carried out together with Ipsos, that one in five Spaniards say they will spend more on second-hand products than on new items in the next five years. The younger generations are the most committed to this sector.

Sustainability Apps

Although we have mentioned that consumer sentiment about sustainability and the environment in Spain is not as strong as in other countries, more and more companies are emerging with solutions to help users move towards a more eco-friendly and sustainable lifestyle.

Ciclogreen
Aimed at companies and institutions, to promote a more sustainable lifestyle among their employees, for example: promoting public transport in their journeys. Employees win prizes for keeping track of their sustainable commute to work by participating in fun challenges.
Explore the App
Too Good To Go
Users can access merchants in their vicinity that have leftover food and is about to expire, at very low prices. The app includes bakeries, restaurants and supermarkets, among other establishments. This app allows businesses to sell their excess food at reduced prices, instead of throwing it away.
Explore the App
Go Zero Waste
With a map where the user can search for bulk shops near them, as well as markets, second-hand clothes shops, repair services or green spots. It also has a list of challenges and tips classified by theme, so that the user can make progress on their road to sustainability.
Explore the App
Closca Water App
Mobile application created by the Valencian start up company ‘Closca’ (a company that creates innovative products and design in line with sustainability and respect for the environment). It gives users access to the location of 56,000 points where they can refill their Closca Bottles.
Explore the App
Bûmerang
Reusable solution for takeaway food. In this app, users can pick up food from restaurants that use Bûmerang reusable containers and return the same container within 15 days, free of cost.
Explore the App
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Ciclogreen
Aimed at companies and institutions, to promote a more sustainable lifestyle among their employees, for example: promoting public transport in their journeys. Employees win prizes for keeping track of their sustainable commute to work by participating in fun challenges.
Explore the App
Too Good To Go
Users can access merchants in their vicinity that have leftover food and is about to expire, at very low prices. The app includes bakeries, restaurants and supermarkets, among other establishments. This app allows businesses to sell their excess food at reduced prices, instead of throwing it away.
Explore the App
Go Zero Waste
With a map where the user can search for bulk shops near them, as well as markets, second-hand clothes shops, repair services or green spots. It also has a list of challenges and tips classified by theme, so that the user can make progress on their road to sustainability.
Explore the App
Closca Water App
Mobile application created by the Valencian start up company ‘Closca’ (a company that creates innovative products and design in line with sustainability and respect for the environment). It gives users access to the location of 56,000 points where they can refill their Closca Bottles.
Explore the App
Bûmerang
Reusable solution for takeaway food. In this app, users can pick up food from restaurants that use Bûmerang reusable containers and return the same container within 15 days, free of cost.
Explore the App
Previous
Next

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