The Significance of Location Intelligence and Transaction Enrichment for Financial Services
5 mins read
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Users today expect the most personalised experience possible, based on their consumption habits. Digital and traditional banks are in a continuous process of innovation and adaptation to satisfy their customers. In addition, they have to provide a secure and truthful experience, as sensitive user data is involved.
In order to achieve that better user experience that increases customer satisfaction, many banks are integrating new functionalities into their services and location enrichment is one of them.
In this whitepaper produced by Snowdrop Solutions and Google Maps Platform, and based on research conducted with Boston Consulting Group, you will find out more about: